The Strategic Role of Marketing: Understanding Why Marketing Should Be Central to Your Business Strategy Adrian Davies

ISBN: 9780077078546

Published: January 1st 1995

Unknown Binding

224 pages


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The Strategic Role of Marketing: Understanding Why Marketing Should Be Central to Your Business Strategy  by  Adrian Davies

The Strategic Role of Marketing: Understanding Why Marketing Should Be Central to Your Business Strategy by Adrian Davies
January 1st 1995 | Unknown Binding | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 224 pages | ISBN: 9780077078546 | 6.21 Mb

Despite the hype about quality, marketing and business re-engineering in recent years, most companies are not customer-focused. This book is designed to help senior executives and decision-makers understand how to plan and implement a marketingMoreDespite the hype about quality, marketing and business re-engineering in recent years, most companies are not customer-focused. This book is designed to help senior executives and decision-makers understand how to plan and implement a marketing strategy which is focused on customer needs.



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